Types of Schema Markup in Search Engine Optimization - SEO

Schema markup (or structured data) is a form of microdata that you can add to your website's HTML to improve the way search engines understand and display your content. It enhances SEO by allowing search engines to display richer results and snippets on search engine results pages (SERPs). Here are the main types of schema markup commonly used in Search Engine Optimization:

Article Schema

Product Schema

Local Business Schema

Breadcrumbs Schema

Review Schema

Recipe Schema

FAQ Schema

Event Schema

Video Schema

Organization Schema

Person Schema

Sitelinks Search Box Schema

1. Article Schema

Used for news, blog posts, and articles.

Helps search engines understand the main headline, image, date published, and author, leading to better presentation in search results.

2. Product Schema

Relevant for e-commerce websites.

Includes information like product name, description, price, reviews, ratings, and availability. This can appear as rich snippets in search results, enhancing visibility.

3. Local Business Schema

Used by businesses with physical locations.

Provides details such as business name, address, contact information, opening hours, and services, which can appear in local search results or Google Maps.

4. Breadcrumbs Schema

Shows the hierarchical structure of a website’s pages.

Helps search engines understand the structure of your site and allows breadcrumbs to appear in search results, improving navigation and user experience.

5. Review Schema

Displays ratings and reviews on products, services, or businesses.

The average rating (in stars or numbers) can be shown in search results, making listings more visually appealing and credible.

6. Recipe Schema

Specific to recipe websites.

Contains details like ingredients, cooking time, calories, and ratings, helping search engines showcase rich snippets that improve user engagement.

7. FAQ Schema

Used for question and answer sections.

Displays frequently asked questions directly in search results, allowing users to see relevant answers without clicking through to the site.

8. Event Schema

Displays details about events like concerts, webinars, or conferences.

Includes information like event name, date, location, and ticket availability, which can be highlighted in search results.

9. Video Schema

Used for video content.

Includes metadata like video title, description, upload date, and video length. Helps videos get featured in video search results or carousels.

10. Organization Schema

Represents an organization or company.

Includes information like logo, contact details, location, and social media profiles. This can improve brand visibility in search results.

11. Person Schema

Displays information about individuals.

Includes details like name, job title, birthdate, and social profiles, which can show up in knowledge panels or search snippets.

12. Sitelinks Search Box Schema

Adds a search box directly in search results for a specific site.

Allows users to search your website directly from the SERP, improving user interaction and site traffic.

Using schema markup helps search engines understand your website content better and allows them to display more informative and engaging search results, ultimately improving your SEO. Schemas depends on what types of SEO you are doing for your website or Pages.

 

Schema automation is easier with schema generators and schema testing tools:

• Merkle Schema Markup Generator – exports both JSON-LD and microdata formats. You can generate all types of schema with the help of this tool - technicalseo.com
• Google Rich Results Testing Tool – tells you how Google trusts your schema. We can check your website schema or code of schema that generated by tool.
• JSON-LD Generator by Hall Analysis.
• InLinks via Dixon_Jones lets you modify schema.

How to Pick the Right Schema Type for Your Business?

# Reference Google’s Structured Data Search Gallery

Google has a free tool for this called Search Gallery and Rich Results.

You can choose from eight industry categories and see relevant schema.

Here are your options:

Ecommerce

Organizations

Sports

Jobs

Entertainment

News

Food and Drink

Education and Science

For Example:

If you’re an ecommerce business then google suggest you -  FAQ, product, Breadcrum, organization, and review schema.

If you have service website then google suggest you – Orgainization & Article Schema.

# Look at the Competition

Look at the website that ranking on top of SERPs which types of schema they are using according to their niche.

# Consider the Page’s Relevancy

Each schema type on schema.org has a unique description and intended purpose. Sometimes, it’s best to use your better judgment and ask yourself if a schema type is relevant to the page and its content.

FAQs

1. What Are Popular Schema Types?

Some of the most popular schemas are Organization, Article, Breadcrumbs, Product markup, Event & FAQ schema.

2. Why is schema markup important for SEO?

It Improve search ability to crawl your website and increase visibility on SERPs.

3. How to check our website have schema markup or not?

Google Rich Results Testing Tool shows how many schemas present on your website and they are correct or not.

4. Is schema markup in head or body?

You can be placed anywhere in the <head> or <body> of your page.

5. From where I can generate schema markup?

Merkle's Schema Markup Generator: A free tool that can be used to generate schema markup.