17 Important Free Tools for SEO

In this digital world, it has become very difficult to rank 1 on search engine, even ranking your website has become equally tough. Hence every marketer strongly relies on SEO tools as those are the main keys to boost up the rank of your website. Search Engine Optimization are the best way to ensures your website’s traffic and confirms better ranking in search engine results organically. But with the availability of so many well-performing SEO tools, it has become confusing to choose some of the best SEO tools for marketers.

What Are SEO Tools?

SEO tools are software that help you with your search engine optimization (SEO) strategy. They can help with so many tasks like keyword research, link building, monitor search performance, track website traffic, SEO Audit and competitor analysis.

So here we have introduced the top 20 free SEO tools as well as some paid tools that are going to rule the world of digital marketing in 2024. If you’re a digital marketer or SEO expert, you need to be using the latest SEO tools to stay ahead of the competition. In 2024, the top SEO tools you should be using are:

1. Google Analytics

2. Google Search Console

3. Google Keyword Planner

4. Google Tag Manager

5. ScreamingFrog

6. GTMetrix:

7. Looker Studio

8. Ubersuggest

9. Structured Data Testing Tool

10. Schema Markup Generator

11. Google Page Speed Insights

12. SEOSiteCheckup

13. SEOquake

14. Google Trends

15. SimilarWeb

16. Google My Business

1. Google Analytics:

Google Analytics is a free web analytics service offered by Google that track your website traffic, sessions, average session duration, engagement rate, leads, sale, etc. This is one of the best tools which is used by most website owners to track their website traffic.

It helps to understand if your SEO efforts are working well or not. It collects data from your websites and apps to create reports that provide insights into your business. As it is easy to use and gives results with great accuracy this is a popular tool. Google Analytic collects data of organic, paid, social, direct as well as referral. Google Analytics can help businesses understand the user experience after visiting their website.

2. Google Search Console:

It is one of the best free SEO tools offered by Google that track your website errors and calculates its performance.  It monitors your website Clicks, Impressions, Click-Through Rate(CTR), keyword performance, website technical issues, backlinks, and makes your website shine in Google Search results. You can also add your XML sitemap in Google Search Console. It gives index and non-index pages’ data of your website. Google search console also provide data of all technical errors like 404 pages, soft 404 pages, 403 forbidden errors & more.

3. Google Keyword Planner:

Google Keyword Planner is a keyword research tool for any marketer. It provides top trending keyword ideas with their search volume, competition, and CPC. You can also check historical data of keywords for a particular country/state/city or worldwide.

Using Google Keyword Planner, you can search keywords for SEO as well as PPC purpose. This is another easy-to-use tool offered by Google. It can even show you the keywords your competitors are targeting.

4. Google Tag Manager:

Google Tag Manager (GTM) is a free tag management system (TMS) tools offered by Google that allows you to add and update tags. It helps to innovate tag ideas. It has various other functionalities too. With the help of this tool, you can track scrolling. It helps to conduct surveys as well. Tracking downloading activities seems easier for this free SEO tool.  This tool helps to monitor people’s appearance & engagement on your website too.

5. Screaming Frog:

For any On-Page SEO and technical errors, Screaming Frog is a very trusted tool as it helps to find missing meta tags, H1 Tags, broken links, blocked URLs, multi heading tags, image alt text, 404 errors, wrong redirects to duplicate pages. To check server errors this SEO tool is simply irreplaceable. Screaming Frog is one of the favorite tool for SEO Expert for SEO Audit.

6. GT Metrix:

To monitor website performance and loading time this is a mandatory tool. It helps to resolve performance failure. It also ensures an increase in site speed. To get an accurate idea of the page size and page loading speed you can use this tool. It helps to find Core Web Vitals errors like LCP, INP & CLS.

7. Looker Studio:

Looker Studio turns your data into fully customizable informative reports and dashboards that are easy to read and share. Looker Studio can automate reporting, saving you time on manual tasks. Looker Studio helps you transform complex data into accessible and understandable forms.

8. Ubersuggest:

One of the best keyword tools is Ubersuggest like Google Keyword Planner and SEMrush. It helps to generate keywords and related keywords along with their search volumes. It works with great proficiency. In fact, for long-tail keyword ideas also this works great as it generates questions, prepositions, and even comparisons.

9. Structured Data Testing Tool:

This is also a free tool offered by google for testing your structured data to see which Google rich results can be generated by the structured data on your page. It helps to find the missing Schema of your website or errors in schema code. In this tool, you simply have to enter the URL or the code snippet and then analyze it to find if any errors are there.

10. Schema Markup Generator:

Schema markup generator is a tool that helps you add structured data to your website. It helps to generate all types of schema.  It is implemented using JSON-LD, Microdata, or RDFa. JSON-LD (JavaScript Object Notation for Linked Data) is the most popular and recommended format. To generate schema markup, you typically need to know what type of content you are marking up (e.g., a website, article, product, Breadcrumb, organization event, etc.).

11. Google Page Speed Insights:

PageSpeed Insights is also a tools offered by Google. PageSpeed Insights check the performance of your page on both mobile and desktop and give solutions for resolving the issues. PageSpeed Insights provides data on how quickly your page loads also offers suggestions on how to make your pages better.

12. SEOSiteCheckup:

SEO Site Checkup offers an easy-to-understand and comprehensive set of SEO tools to help you understand your website from a search engine’s perspective. For any beginner, this is one of those SEO Audit tools that can generate lists of website issues like a great guide. To help find the website issues.

13. SEOquake:

SEOquake is one of those free SEO tools that get be really useful for any beginners and even for small businesses as well. It provides organic search data and also analyses the major metrics. It calculates keyword difficulty and does a complete SEO analysis that helps in examining the external and internal links to your website. It troubleshoots the optimization issues which affect the SEO of your site.

14. Google Trends:

Google trends is also a free tool by google through which you can find the latest trends of market. We can also find the trends of keywords on daily, monthly or yearly basis. Marketers prefer this tool a lot as it monitors the seasonality of a topic. You can check how a topic is performing with time. For more similar questions, also you can use it.

15. SimilarWeb:

It shows an overview of site trafficking, traffic sources, and market strategies. Though you can only get five results in the free version and a basic idea of an idea, it is a very popular tool.

16. Google Business Profile:

Google Business Profile (formerly Google My Business) is a free tool that helps businesses manage their online presence on Google. It is best tool for local business to get online presence across Google, including search results and Google Maps. By setting up and optimizing your Google Business Profile, you can significantly increase your visibility in local search results, helping potential customers find your business more easily.

Read this blog to know more about GBP- A Step-by-Step Guide to Local SEO

17. AnswerThePublic:

It helps to analyze the searched questions and the autocompleted questions in the search cloud. For any website owner, it is extremely useful. It indirectly allows analyzing the volume of related keywords. In fact, to create long-tail keywords this tool is very helpful.

Paid SEO Tools

1. SEMrush:

SEMrush is a popular SEO marketing tool that specializes in keyword research, competitor analysis, SEO Audit and Google Ad campaign optimization. Review your site’s current authority score, check how much organic traffic is coming to your site, View how many organic and paid keywords your site is ranking for, Keep track of your referring domains and backlinks. Following dashboard SEMrush have:

Position Tracking

Site Audit

On-Page SEO Checker

Backlink Audit

Traffic Analytics

Keywords Research & Analysis

2. AHREFS:

Ahrefs is known primarily as a backlink authority checker, but it is much more than that. Ahrefs is a Domain Rating generator that shows the strength of a website's backlink profile compared to the others in our database on a 100-point scale. Following checklist that ahrefs give:

SEO Audit

Keyword Research

Backlinks Audit

Traffic Analytics

3. MOZ:

MOZ is free tools before but now it is paid. MOZ is an SEO company that focuses solely on helping people run successful SEO campaigns. MOZ provide Domain Authority, Spam Score, and Page Authority of your website. Moz is one of the best tool for backlinks audit.

4. Rankwatch:

RankWatch can help you with track your SERP rank, keyword research, analyze your backlinks, & competitors.

SEO chrome extension Tools that helps in digital markers to find out SEO checklist.

SEOquake Extension: SEOquake is an extension that provides you with key metrics for your website

SEO META in 1 Click: Displays all meta data and main SEO information for the best SEO.

Keyword Surfer: SEO extension that helps you curate an in-SERP keyword list

MOZ Bar: MozBar shows link metrics for pages and domains as you search, displaying the Domain Authority, Page Authority, Spam Score, and number of backlinks for site.

As you can see, we have discussed many free SEO tools here. These are all single-stop SEO tools that can help you rank your website higher in the search engine results.

Also Read - 15 SEO Chrome Extensions That Will Save You Time and Boost Rankings