Types Of Keywords in Digital Marketing

 

Types Of Keywords in Digital Marketing by Durgesh singh

Keywords are crucial in SEO because they help search engines to understand:

What your content is about.

How well it covers a topic and matches the intent of people searching for it.

Which search queries your content should rank for

The better you understand the different types of keywords and how to use them, the stronger your SEO strategy will be. By knowing how to target the right keywords, you can ensure your content reaches the right audience and ranks higher in search results. On the basis of audience quires these are the keywords that user search for -

• Short Tail Keywords
• Long-Tail Keywords
• Short-Term Fresh Keywords.
• Product Defining Keywords.
• Customer-Defining Keywords.
• Geo-Targeting Keywords.
• LSI Keywords.

On the Basis of User intent, the types of Keywords are

• Informational
• Navigational
• Commercial
• Transactional

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