What is a SEO Audit?

SEO audit is the method of analyzing your site performance to ensure that your website is performing excellently. SEO audit can help you find out:

·         Your website progress, strength, and accomplishments.

·         The mistakes and problems present in your website either it is on page or technical SEO.

·         What is working and what’s not that you need to get rid of or improve.

There are so many aspects to auditing your website, and this progressive methodology can be overwhelming. You might even be struggling with where to begin. Here are the some technical & on-page Errors follow -

Technical SEO

This is the foundation. Here, I assess aspects like website speed, mobile-friendliness, sitemap structure, robots.txt and the presence of crawl errors. Tools like Google Search Console, SEMrush and Screaming Frog are my go-to allies for identifying potential issues.

Website Speed: Website speed is very important for SEO because Google uses it to rank websites in its algorithm. Faster loading times can improve your user experience, increase engagement, and lead to better SEO rankings & visibility.

Tools Used to check website speed – Page Speed Insight & GT Matrix

Mobile-Friendliness Website – Mobile friendly website is very important for SEO aspect because Google prioritizes mobile version website on Search engine results pages (SERPs). It is also called AMP pages that promote by google to faster user experience in mobile.

Sitemap Structure: Sitemap is a file that helps to search engine to understand your website content. There are two types of sitemap – XML Sitemap & HTML Sitemap.

XML sitemap is file that includes all important page of your website. XML site basically used for search engine bot to know all the pages of your website & makes crawling easy. We can check site manually by https://yourdomain.com/sitemap.xml . Or you can also use tools like SEMrush or Ahrefs.

HTML Sitemap is also a file of all pages of your website that helps user to easily navigate your website.

Note: We can submit our XML sitemap in Google Search Console

Robots.txt: It is a file that tells search engine which page to be crawl or which is not. We can check robots.txt file present or not manually by - https://yourdomain.com/robots.txt  Or can use tool like technical SEO tool by merkle.

Crawl Errors: Crawl errors are issues encountered by search engines as they try to Visit your website. It can effect entire website such as server connectivity or robots.txt file and ranking.

On-page Optimization

Every product page, category page, and blog post is scrutinized for keyword optimization. I analyze titles, meta descriptions, header tags, and image alt text, ensuring they accurately represent your content and target the right search terms. We Can check On page optimization errors by using tools like Screaming Frog, Google Search Console & SEMrush. Lets follow the on page errors:

Missing Meta Description: A meta description is brief summary of your website page content, which shows what is content about. Missing meta description have many negative effect like poor user experience, higher bounce rate & low click through rate (CTR). Length of meta description in between 150-160 characters.

Missing meta description checking tools – SEMrush & Screaming Frog.

Missing Meta Titles: Also known as title tag that tells search engine & browser the title of your web page which includes your main keyword of your page. Length of meta title are between 50-60 characters. Missing meta titles impact on SEO health, CTR and organic search.

Missing meta description checking tools – SEMrush & Screaming Frog.

Missing Heading Tag: Heading tags help to increase structure of your content and improve user experience.

Missing meta description checking tools – SEMrush & Screaming Frog.

Missing Image Alt Text: Image alt text is brief introduction of your image. It displaying, informing search engine crawlers and allowing them to index an image correctly.

Missing meta description checking tools – SEMrush & Screaming Frog.

Note: All these missing information can also identify by some chrome extension like SEO meta in 1 Click.

Page Not Found: Also called 404 error. It is a response status code that the server cannot find the requested resource. It comes under client error. 404 errors can reduce website visibility & organic traffics. Best tool for find 404 pages is Google Search Console.

Content Quality

Engaging and informative content is king of search engine. You should make a content which have evaluate product descriptions, blog posts, and other website copy for relevance, value, and user-friendliness. Optimizing content for search intent is crucial, ensuring it answers the questions your audience is searching for. High quality content is very much important for both search engine & user.

Site Structure and Navigation

A user-friendly website is a happy website (and search engine). I assess the overall site architecture and internal linking strategy. Clear navigation ensures both search engines and users can easily find what they’re looking for.

Keyword Research and Optimization

Understanding what people are searching for is key. I utilize keyword research tools like Google keywords planner, Ahrefs or SEMrush and Ubersuggest to identify relevant keywords with high search volume and low competition. By strategically incorporating these keywords throughout your website, you increase your chances of ranking higher in search results.

Competitor Analysis

Keeping an eye on the competition is always wise. You should analyze your competitors’ SEO strategies to identify their strengths and weaknesses, allowing to develop a competitive advantage for your website.

Tools used for competitor Analysis are – Ahrefs, Moz or SEMrush.

 

Backlinks Analysis

Backlinks analysis helps to examine the quality & quantity of links pointing to website from referring domain. It also improves your website performance & search engine ranking.

Before creating backlinks in SEO we need to check following things:

Domain Authority & Page Authority of referring domain

Relevancy of your website towards referring domain

Do-follow backlinks

Spam score of referring domain

Traffics of referring domain

Tools for backlinks analysis – SEMrush or ahrefs

Conclusion: Regular SEO audits are vital to ensure your website stays competitive, adaptable, and aligned with search engine algorithms. By fixing these issues and making strategic improvements, you can enhance your online presence, increase traffic, and ultimately drive better results for your business.

FAQs

1. What are the Evergreen SEO Audit tool?

The best SEO tools in 2025 will be SEMrush, Screaming Frog, Google Search Console & AHREFS.

2. What is an audit checklist?

Main SEO Audit checklist are website speed, sitemap, robots.txt, Missing meta tags, content and keywords analysis.

3. Why is SEO audit important?

Regular SEO audits can enhance your online presence, increase traffic, better user experience and improve ranking on SERPs.